Your website is often the first place people interact with your business. If it’s slow, outdated, or hard to use, it can hurt your brand and reduce leads. A website redesign helps align your online presence with your current goals, services, and customer expectations.
Here’s how to know when it’s time to redesign—and what your new site should include.
Signs It’s Time to Redesign Your Website
1. Your Site Doesn’t Work on Mobile
If your site is hard to read or navigate on a phone, you’re losing traffic. Most users now visit from mobile devices. Google also ranks mobile-friendly sites higher.
2. Your Website Loads Slowly
Page speed affects both search rankings and user behavior. If it takes more than a few seconds to load, people leave. Speed issues often come from outdated themes, large images, or excessive plugins.
3. You’re Not Getting Leads
If traffic is steady but leads are down, the layout may not support conversions. Outdated forms, missing calls-to-action, or unclear messaging can all reduce lead generation.
4. The Design Looks Outdated
Design trends change. If your website looks five or ten years old, visitors may question if you’re still active. A fresh, modern layout shows you’re in business and keeping up.
5. Your Business Has Grown or Changed
If you’ve added services, expanded to new cities, or rebranded, your site should reflect those changes. A mismatch between your online content and real-world business confuses users and weakens trust.
6. It’s Hard to Update Content
If you’re relying on a developer for every small change, it’s time to rebuild. Modern websites should be easy to manage internally.
What Your New Website Should Include
Mobile-First Design
Your site must load fast and display well on all devices. Buttons, forms, and content should be easy to read and click from a phone.
Local SEO Structure
Create individual service pages and location pages. Use proper tags, metadata, and schema markup. Include your city and service area in content and page titles.
Clear Calls to Action
Guide visitors to one action per page. Use simple language like “Call Now,” “Schedule a Quote,” or “Request Service.” Place CTAs above the fold and at the bottom of each page.
Fast Load Times
Optimize images, limit plugins, and use clean code. A faster site improves both user experience and rankings.
Real Images and Reviews
Use photos of your actual team, vehicles, or projects. Add reviews from customers that include names, service types, and locations. These elements build trust quickly.
Custom Contact Forms
Build forms that match your service process. Ask only for the info you need: name, phone, zip code, and service type. Make sure forms work on desktop and mobile.
Service and Location Pages
Each main service and each service area should have its own page. This structure supports local SEO and gives users more relevant content.
Trackable Metrics
Add Google Analytics and Google Search Console. Track traffic, bounce rate, and conversions. Use this data to improve performance over time.
Blog or Resource Section
Answer common questions, explain services, and publish updates. This builds authority and helps you rank for more keywords.
Redesign for Growth, Not Just Looks
A website redesign is not just a visual upgrade. It’s a way to improve how your business attracts and converts customers. Focus on usability, speed, mobile performance, and search visibility. These changes help your business grow and stay competitive.
About EVpro Marketing
EVpro Marketing is a marketing agency based in Austin, Texas. The team helps service-based businesses build custom websites that generate leads and rank in local search. If your website needs an upgrade, visit our website to get started.
