If you’re running a plumbing, HVAC, landscaping, cleaning, or any other local home service company, you’ve probably been told you need to “be active on social media.”
But what does that actually mean? Posting unless you’re a content pro can feel like shouting into the void. You’re not selling sneakers or smoothies—you’re offering essential services most people only search for when something breaks or needs attention.
The good news? Social media can work for home service companies. You just need the right kind of content—stuff that builds trust, shows off your expertise, and keeps your business top-of-mind for the next time someone needs help.
At EVpro Marketing, we specialize in helping local service providers just like you develop smart, simple, and effective social media strategies. Here’s what we recommend when it comes to choosing the best types of posts for your business.
Why Social Media Matters for Home Service Companies
Before diving into the types of posts, let’s quickly clear something up: No, you don’t need to go viral on TikTok. But here’s what regular, high-quality social posting can do:
- Build local brand awareness
- Show people you’re trustworthy and active
- Educate potential customers
- Get referrals and repeat business
- Boost your visibility in local searches
Social isn’t just about likes—it’s about reminding people you exist before they need you. Now, let’s break down the best post types that work for businesses like yours.
1. Before-and-After Transformations
People love a good glow-up—and that includes home makeovers. Whether you’re power-washing a driveway or redoing a bathroom, showing side-by-side visuals of your work builds trust instantly.
Why It Works:
- Highlights your craftsmanship
- Creates shareable visual content
- Builds credibility with local audiences
Tips for Posting:
- Use a template with a split image (before on one side, after on the other)
- Include a short caption: what the job was, the timeframe, and any cool challenges you solved
- Tag the neighborhood or city (this helps with local engagement)
2. Customer Testimonials and Reviews
Positive reviews are social proof gold. Repurposing them into social posts is one of the easiest, highest-impact things you can do.
Ideas for Sharing:
- Screenshot reviews from Google, Yelp, or Facebook (with permission)
- Use design tools like Canva to turn reviews into branded quote graphics
- Record short video testimonials, either from the customer or as a voiceover
Make It Work:
- Tag the platform (e.g. “review from Google”) in your caption
- Try to share one testimonial post per week
- Add a call-to-action like “See more reviews on our Google profile”
3. Educational “How-To” Tips
Your audience may not be DIY pros—but sharing small, helpful tips proves you are.
Whether you’re a plumber or pest control expert, short how-tos show off your knowledge and genuinely help people.
Examples:
- How to maintain an HVAC system between checkups
- What to do when your garage door won’t close
- Why your lawn might have brown patches during the summer
Best Practices:
- Keep it short and simple (1–3 steps max)
- Use video or bullet points for clarity
- Mention when it’s time to “call in a pro” (hint: you)
4. Seasonal Reminders and Checklists
Seasons change. So do home maintenance needs.
Use the calendar to your advantage by posting timely reminders that demonstrate your expertise.
Sample Content Ideas by Season:
|
Season |
Post Ideas
|
|---|---|
|
Winter |
Frozen pipe prevention tips, heater maintenance |
|
Spring |
Gutter cleaning checklist, lawn care prep |
|
Summer |
AC tune-ups, mosquito control |
|
Fall |
Winter-proofing home tips, water heater checks |
These posts help people stay ahead—and position you as the solution when they realize they’re running behind.
5. Meet the Team Spotlights
Customers want to know who they’re letting into their homes. Team spotlights personalize your brand and build trust.
Post Ideas:
- Introduce a tech or employee (“Meet Mike, one of our HVAC pros…”)
- Share why they love what they do
- Include a fun fact or hobby
Why It Works:
- Adds a human face to your business
- Builds trust with local followers
- Showcases your company culture and reliability
Short videos or simple photo posts both work well here.
6. Local Community Involvement
People love supporting businesses that support their community.
If your team volunteers, sponsors local sports, or attends events—share that.
Ways to Feature Involvement:
- Post photos from a volunteer day or fundraiser
- Highlight partnerships with other local businesses
- Share community news, even if you’re not directly involved
It shows you’re not just a service—you’re a neighbor.
7. Flash Offers and Limited-Time Promotions
We all love a good deal. Strategic posting of limited-time offers can help drive fast action, especially during slower seasons.
Sample Posts:
- “$25 off your spring tune-up – this week only!”
- “Book before Friday and get a free dryer vent cleaning”
- “Refer a friend and get a $50 credit”
Tips for Promo Posts:
- Add urgency (limited time or limited spots)
- Include a clear call-to-action
- Make it easy to contact/book you (link, phone, or DMs)
Just don’t overdo them—too many promos = people tune out.
8. Behind-the-Scenes Stories
Let your followers see the work and people behind your business. This can be surprisingly powerful.
Post Examples:
- A “day in the life” video of a technician
- Packing the truck before a big job
- Getting new tools or equipment
Why this works: people love authentic, real-life content. It shows your professionalism and builds familiarity.
9. User-Generated Content (UGC)
If a customer tags you in a post after service or leaves a Facebook comment with praise, share it. Not only does it show people love your work, it encourages others to do the same.
Ways to Source UGC:
- Ask customers to tag you when the job is done
- Run a giveaway where people post photos of the finished job
- Screenshot great comments and tag the user (if appropriate)
Always ask first before sharing someone’s photo or content.
10. FAQs and Common Customer Questions
You probably get the same 8–10 questions again and again. Turn them into bite-sized social content.
Example Topics:
- “How often should I get my air ducts cleaned?”
- “Do I need to be home for service?”
- “What’s your warranty policy?”
Short video answers or carousel posts work well here. Informative = trustworthy.
Pro Tips: Making Social Easier and More Effective
You don’t need to post every day—but consistency counts. Here’s how to stay on track.
Follow a Simple Weekly Plan:
Here’s a basic 5-day rotation to start:
|
Day |
Post Type
|
|---|---|
|
Monday |
Helpful tip or FAQ |
|
Tuesday |
Testimonial or review |
|
Wednesday |
Before-and-after visual |
|
Thursday |
Team spotlight or behind-the-scenes |
|
Friday |
Promo or local community post |
Use Tools to Save Time:
- Canva — for creating branded graphics
- Later or Buffer — for scheduling posts
- Google Drive — to store testimonials and team photos
Keep It Local:
- Mention neighborhoods, cities, schools, landmarks
- Tag local pages or use local hashtags
- Show off work done nearby for maximum relevance
What Platforms Work Best for Home Service Companies?
You don’t have to be everywhere. Focus on where your audience actually is.
Here’s a breakdown:
|
Platform |
Best For
|
|---|---|
|
|
Local audiences, older homeowners, community groups |
|
|
Visual content like before/afters and team posts |
|
Nextdoor |
Hyper-local posts and recommendations |
|
YouTube Shorts or TikTok |
Simple explainer videos and behind-the-scenes |
Start with one or two platforms and grow from there. Better to be consistent on a few than scattered on many.
Apply These Social Post Ideas to Boost Engagement and Build Trust
Social media doesn’t have to be overwhelming, and it doesn’t have to be random.
For home service companies, it’s about proving you’re reliable, professional, and part of the local community. The post types above do exactly that, without needing a trendy dance or an in-house videographer.
If this all sounds good but you’d rather have someone else handle it, that’s what we’re here for. At EVpro Marketing, we specialize in building social strategies for local service providers in Austin and beyond. We know what works, what doesn’t, and how to make your brand truly stand out in your market.
Want help leveling up your local service marketing? Follow our blog, share this guide with your team, or give us a shout—we’d love to point you in the right direction.
Ready to turn your social media from a chore into a testimonial-generating machine? Let’s make it happen.