Service providers need visibility to win new business. Most search traffic today comes from people looking for local solutions. That’s why understanding the difference between local SEO and traditional SEO is important—especially for businesses that operate in specific cities or regions.
Both strategies aim to get your website found on Google. But they serve different goals, use different tools, and target different types of search behavior.
What Is Traditional SEO?
Traditional SEO is the process of optimizing your website to rank for broad, often national-level search terms. It focuses on:
- Content quality
- Backlinks from relevant sites
- Technical optimization
- Keyword strategy at scale
It works well for online businesses or companies with a national or global audience.
Example search terms:
- “best HVAC systems”
- “roof repair tips”
- “how to fix a water heater”
These searches aren’t tied to a specific location. They generate traffic but don’t always lead to direct service calls.
What Is Local SEO?
Local SEO is focused on helping your business appear in searches that include local intent—especially on Google Maps and local 3-pack results.
It includes:
- Optimizing your Google Business Profile
- Building location-specific service pages
- Earning reviews from real customers
- Adding local citations and directory listings
- Using location keywords throughout your site
Example search terms:
- “plumber near me”
- “AC repair Austin”
- “roofing company in Round Rock”
These searches are made by people ready to call or book. Local SEO helps you capture that high-intent traffic.
Key Differences Between Local SEO and Traditional SEO
1. Search Intent
- Traditional SEO: Answers general or research-based questions
- Local SEO: Connects users to nearby service providers
2. Keyword Strategy
- Traditional SEO: Targets broad or informational keywords
- Local SEO: Targets location-specific and service-based terms
3. Results Display
- Traditional SEO: Ranks in the regular organic listings
- Local SEO: Appears in the map pack (Google Maps) and local listings
4. Optimization Focus
- Traditional SEO: Prioritizes on-site content and backlinks
- Local SEO: Emphasizes Google Business Profile, reviews, and NAP consistency
5. Link Building
- Traditional SEO: Aims for backlinks from industry or high-authority websites
- Local SEO: Focuses on local citations, directories, and community sources
Why Service Providers Need Local SEO First
If your business depends on leads from nearby cities or neighborhoods, local SEO should be your priority.
Examples include:
- HVAC companies
- Plumbers
- Electricians
- Roofers
- Landscaping services
- Legal or dental practices
These businesses grow by being found by people in their immediate area. Showing up in the map pack and having strong city-specific pages drives qualified traffic.
How to Build a Strong Local SEO Strategy
Optimize Google Business Profile
- Claim and verify your listing
- Add categories, services, and service areas
- Upload photos regularly
- Respond to reviews
Create Location Pages
- One page per city or neighborhood
- Include service descriptions, local testimonials, and maps
- Use location in the page title and headings
Get Local Reviews
Ask happy customers to leave reviews on Google and other relevant platforms. Respond to all reviews to show engagement.
Build Local Citations
Ensure your business name, address, and phone number (NAP) are consistent across directories like Yelp, BBB, and Angi.
Use Schema Markup
Add LocalBusiness schema to your website. This helps Google identify your location and services more clearly.
When Traditional SEO Still Matters
Traditional SEO still supports your brand in important ways:
- Blog content helps answer common questions
- Educational pages attract backlinks
- Long-form content builds authority over time
Together, both strategies can work to support your website and business. But for service providers targeting geographic markets, local SEO must come first.
About EVpro Marketing
EVpro Marketing is a marketing agency in Austin, Texas. We help service-based businesses grow through local SEO, website development, and lead-generation strategy. If your business needs more visibility in your city, visit our website to get started.