Google Ads

Generate More Calls and Leads with Google Ads

As a top Houston digital marketing agency, we leverage the massive reach of Google Ads to connect local businesses like yours with high-intent customers actively searching for your products or services in the area. Our proven Google Ads management drives results through:

Strategic Campaign Setup

We build campaigns designed to capture searches likely made by promising local prospects, with tightly honed targeting settings, demographics, devices, hours and more based on in-depth research into your client avatar.

Keyword Research & Bid Optimization

Through identifying hundreds of relevant, high-traffic keywords and closely monitoring performance, we determine the optimal bids to control your cost per lead/sale while still ranking prominently.

Landing Page Optimization

We ensure your Google Ads direct visitors to a persuasive, on-brand landing page focused on converting that visitor into a lead or sale through clear messaging and calls to action.

Ad Testing & Refinement

To maximize ad engagement and Google Ads relevance score for better placements and lower cost per click, we continually test and refine elements like headlines, ad copy, extensions and more through ongoing A/B experiments.

Performance Tracking & Reporting

With in-platform reporting and call tracking software, we compile key metrics on leads generated, conversion rates, cost per acquisition and return on spend so we can make data-driven optimization decisions month over month.

OUR CASE STUDIES

What Our Clients Say about Us

I've never worked with a more dedicated, results-oriented marketing agency. Benjamin's team at EVpro Marketing delivered beyond my highest expectations. I'm excited to see where our new marketing foundation takes us next.

Ilai

Owner, Garage Door Company

As a small business owner trying to manage my own marketing, I felt completely overwhelmed before bringing EVpro Marketing onboard. Their expert team handled everything from SEO to PPC and now my site traffic and revenue is consistently growing.

Mark

Owner, Roofing Company

EVpro's Social media Marketing services have been instrumental in helping our business operate smoothly and efficiently. Their team is highly responsive and knowledgeable.

Dana

CEO, Cleaning Company

How We Measure If Our PPC Campaign Is Effective?

Clicks and Click-Through Rate (CTR): We monitor how many times people click on our ads compared to how often they’re shown. A higher CTR usually means our ads are relevant and engaging.

Conversion Rate: This tells us how many people take action on our website after clicking on an ad, like making a purchase or filling out a form. A higher conversion rate means our ads are effective at driving actions we want.

Return on Investment (ROI): We calculate how much money we’re making compared to how much we’re spending on PPC ads. A positive ROI means our campaign is profitable.

Cost per Acquisition (CPA): This metric shows how much it costs us to acquire a new customer through PPC advertising. We aim to keep this cost as low as possible while maximizing customer acquisition.

Ad Performance and Optimization: We constantly review and optimize our ads based on data. This includes adjusting ad copy, testing different keywords, and targeting options to improve performance and achieve better results over time.

Why You Should Consider Hiring a Pay-per-Click Advertising Agency for Your Houston Business

Hiring a pay-per-click advertising agency for your Houston business helps you reach more people online who are interested in your products or services.

These agencies specialize in creating ads that appear when potential customers search for keywords related to your business.

They have expertise in tracking the performance of your ads and making adjustments to improve results.

Working with a PPC agency can attract more customers and accelerate the growth of your business compared to managing advertising campaigns independently.

Frequently Asked Questions About PPC Services

What is PPC advertising?

PPC (Pay-Per-Click) advertising is a type of online marketing where businesses pay each time their ad is clicked on by a user. It's a way to buy visits to your site, rather than earning them organically.

How does PPC work?

PPC works by advertisers bidding on specific keywords relevant to their target audience. When users search for those keywords on search engines like Google, ads are displayed. Advertisers pay a small fee each time their ad is clicked.

Why should I use PPC for my business?

PPC is effective for quickly driving traffic to your website, increasing visibility, and targeting specific demographics. It allows for precise budget control and measurable results through detailed analytics.

What platforms can I use for PPC advertising?

Major platforms for PPC advertising include Google Ads (formerly Google AdWords), Bing Ads, and social media platforms like Facebook Ads and Instagram Ads.

How much does PPC advertising cost?

The cost of PPC advertising varies based on factors like industry competitiveness, keyword bid prices, and your budget. You set a budget and only pay when someone clicks on your ad, so costs can be controlled.

How do I measure the success of my PPC campaigns?

Success in PPC is measured through metrics like click-through rates (CTR), conversion rates, cost per click (CPC), and return on investment (ROI). Tools like Google Analytics provide detailed insights into campaign performance.

Do I need help from a PPC agency?

While PPC can be managed independently, a PPC agency brings expertise in campaign optimization, keyword research, ad creation, and ongoing management. They can maximize your ROI and save you time by handling complex aspects of PPC advertising.